ISBN13: 9780135044438｜508pages｜Paperback｜©2009｜NT$1050
Author
Mason A. Carpenter - University of Wisconsin-Madison
Wm. Gerard Sanders - University of Brigham
Description
With strategic management evolving so rapidly, textbooks and learning packages must evolve just as quickly. Here are highlights of the revisions in this edition:
* New and Substantially Revised Chapter Opening Vignettes
* Interactive How Would You Do That (HWDYT) features
* NEW Ethical Questions in Every Chapter
* NEW Emphasis on Financial Implications and Decision Making
Table of Contents
Part 1 STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES
Ch 1 Introducing Strategic Management
Ch 2 Leading Strategically Through Effective Vision and Mission
Part 2 THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY
Ch 3 Examining the Internal Environment: Resources, Capabilities, and Activities
Ch 4 Exploring the External Environment: Macro and Industry Dynamics
Part 3 BUSINESS, CORPORATE, AND GLOBAL STRATEGIES
Ch 5 Creating Business Strategies
Ch 6 Crafting Business Strategy for Dynamic Contexts
Ch 7 Developing Corporate Strategy
Ch 8 Looking at International Strategies
Part 4 STRATEGY VEHICLES FOR NEW DIRECTIONS
Ch 9 Understanding Alliances and Cooperative Strategies
Ch 10 Studying Mergers and Acquisitions
Part 5 IMPLEMENTATION, NEW VENTURES, AND GOVERNANCE IN DYNAMIC CONTEXTS
Ch 11 Organizational Structure, Systems, and Processes
Ch 12 Considering New Ventures and Corporate Renewal
Ch 13 Corporate Governance in the Twenty-First Century
