ISBN13: 9780470530658｜746pages｜Paperback｜©2011｜NT$1380
Author
Michael Czinkota - University of Georgetown
Iikka A. Ronkainen - University of Georgetown
Michael H. Moffett - Thunderbird School of Global Management
Description
International Business, 8th edition enables students to become better, more successful participants in the global business place. The internationally cited author team of Czinkota, Ronkainen, and Moffet balance conceptual understanding and knowledge of day-to-day realities. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small-and medium-sized firms, and social responsibility.
This new edition is even more global and user-friendly. Now organized into five parts, students can more clearly make connections between introductory material, the international environment, marketing, and financial considerations in the international marketplace.
Table of Contents
Part 1 IMPACT
Ch 1 The International Business Imperative
Part 2 FOUNDATIONS
Ch 2 Trade and Investment
Ch 3 The Theory of Trade and Investment
Ch 4 The Balance of Payments
Part 3 ENVIRONMEN
Ch 5 Culture
Ch 6 Politics and Law
Ch 7 Financial Markets
Ch 8 Economic Integration, Emerging and Developing markets
Part 4 STRATEGY
Ch 9 Strategic Planning
Ch 10 Corporate Governance and Reform
Ch 11 Coordination, Implementation, and Control
(incl. Knowledge Transfer)
Ch 12 Building the Knowledge Base (Research Tools)
Ch 13 Entry and Expansion
Part 5 OPERATIONS
Ch 14 Marketing
Ch 15 Services
Ch 16 Logistics
Ch 17 Financial Management
Ch 18 Human Resource Management
Ch 19 New Horizons
