ISBN13: 9780470169698｜432pages｜Paperback｜©2010｜NT$1200
Author
Jack M. Kaplan - Columbia Business School
Anthony Warren - Pennsylvania State University
Description
Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. Years of teaching, writing, and launching numerous successful ventures have made Kaplan and Warren experts in the area of entrepreneurship. Revised and updated, the 3rd edition provides students with the cases, applications, tools, mindset, and inspiration to achieve their goals.
Clearly and methodically, Patterns outlines the key issues, current thinking, problems, and solutions students will face throughout the course of their entrepreneurial careers. Coverage extends from developing an idea and business plan, finding financing, maintaining high profits, going public, and everything in between.
Table of Contents
Part 1 GETTING STARTED AS AN ENTREPRENEUR
Ch 1 What is an Entrepreneur
Ch 2 The Entrepreneurial Process
Ch 3 The Art of Innovation—Developing Ideas and Business Opportunities
Ch 4 Analyzing the Market, Customers, and Competition
Ch 5 Writing the Winning Business Plan
Ch 6 Setting Up the Company
Part 2 MONEY SOURCES – FINDING AND MANAGING THE PROCESS
Ch 7 Bootstrapping and Financing the Closely Held Company
Ch 8 Equity Financing for High Growth
Ch 9 Managing the Money
Part 3 IMPLEMENTATION
Ch 10 Discovering Value in Intellectual Property
Ch 11 Business Models and the Power of Information
Ch 12 Managing the Team
Part 4 COMMUNICATING AND EXITING
Ch 13 Communicating the Opportunity and Making a Presentation
Ch 14 Scaling and Exiting the Venture
