英文字詞研究

ISBN13: 978-986-824994-3｜300 pages｜Paperback｜©2007｜


作者
賴正雄 - Golden State University 教育學博士

內容簡介
英文寫作首重正確用字、遣詞及文法結構。一般人進了大學無論是讀書報告、作業、論文(dissertation)、大學畢業後出國進修、托福(TOEFL)、GRE或GMAT等考試，在在需要高級英語(advanced English)的進修。既使就業後，職場的需要、或投稿國外學術論文之被接受與否，除內容外端賴正確英語表達能力之良否。
本書內容豐富，每一章節均用簡明例句深入簡出，加以比較、辨別、說明和補充。全書精華部分在補充說明與例句；取材儘量脫離字典例句而選用實用生活英語(living English)。另在各小節間穿插幽默短句、國外生活點滴、短文、或「精選句子」等，以加強讀者用字能力，訓練讀者之中英概念、閱讀與翻譯能力。

目錄
第一章：同音異義 (Homonyms)、發音或拼音接近字
第二章：字根相同字 (Words with Identical Roots)
第三章：相似詞、相反詞與易混淆字 (Synonyms, Antonyms & Easily Confusing Words)
A. 動詞部分 (Verb)
B. 形容詞部分與副詞部分 (Adjective & Adverb)
C. 名詞部分 (Noun)

Fundamentals of Java: AP* Computer Science Essentials for the A & AB Exams, 3e

ISBN13: 9780619267230｜848 pages｜Paperback｜©2007｜NT$1100
Supplements: Instructor's Manual｜Test Bank｜Power point

Author
Kenneth Lambert, Washington and Lee University
Martin Osborne, Western Washington University

Description
Completely revised and updated, Fundamentals of Java: Comprehensive Course, Third Edition covers all of the AP requirements for Computer Science Exams A and AB. By taking a multilevel approach to teaching Java, this text is suitable for a wide range of students, from beginners to those ready for advanced data structures. Since it is non-software specific, it can be used with any Java program compiler, including Borland, Sun Microsystems, Symantec and others.

Table of Contents
Unit 1: GETTING STARTED WITH JAVA.
1. Background.
2. First Java Programs.
3. Syntax, Errors, and Debugging.
4. Introduction to Control Statements.
Unit 1 Review.
Unit 2: THE NEXT STEP WITH JAVA.
5. Introduction to Defining Classes.
6. Control Statements Continued.
7. Improving the User Interface.
8. Introduction to HTML and Applets.
Unit 2 Review.
Unit 3: ARRAYS, RECURSION, AND COMPLEXITY.
9. Introduction to Arrays.
10. Classes Continued.
11. Arrays Continued.
12. Recursion, Complexity, and Searching and Sorting.
Unit 3 Review.
Unit 4: USING ABSTRACT DATA TYPES.
13. Object-Oriented Analysis and Design.
14. Linear Collections: Lists.
15. Linear Collections: Stacks and Queues.
16. Unordered Collections: Sets and Maps.
Unit 4 Review.
Unit 5: IMPLEMENTING ABSTRACT DATA TYPES.
17. Implementing Lists.
18. Implementing Sets and Maps.
19. Implementing Trees and Priority Queues.
Unit 5 Review.
Appendices:
A: Java Resources.
B: Java Language Elements.
C: Operator Precedence.
D: ASCII Character Set.
E: Number Systems.
F: Java Exception Handling.
G: Java Packages and jar Files.
H: Files.
I: The TurtleGraphics Package.
J: AP Correlations

Introduction to Business Statistics, 6e

ISBN13: 9780324381443｜1020 pages｜Paperback｜©2008｜
Supplements: Instructor's Manual｜Test Bank｜Power point｜Exam View

Author
Ronald M. Weiers, Indiana University of Pennsylvania

Description
Highly praised for its clarity and great examples, Weiers' INTRODUCTION TO BUSINESS STATISTICS, 6E introduces fundamental statistical concepts in a conversational language that connects with today's students. Even those intimidated by statistics quickly discover success with the book's proven learning aids, outstanding illustrations, non-technical terminology, and hundreds of current examples drawn from real-life experiences familiar to students. A continuing case and contemporary applications combine with more than 100 new or revised exercises and problems that reflect the latest changes in business today with an accuracy you can trust. You can easily introduce today's leading statistical software and teach not only how to complete calculations by hand and using Excel, but also how to determine which method is best for a particular task. The book's student-oriented approach is supported with a wealth of resources, including the innovative new CengageNOW online course management and learning system that saves you time while helping students master the statistical skills most important for business success.

Table of Contents
Part 1: Business Statistics : Introduction and Background
1. A Preview of Business Statistics
2. Visual Description of Data
3. Statistical Description of Data
4. Data Collection and Sampling Methods
Part 2: Probability
5. Probability: Review of Basic Concepts
6. Discrete Probability Distributions
7. Continuous Probability Distributions
Part 3: Sampling Distributions and Estimation
8. Sampling Distributions
9. Estimation from Sample Data
Part 4: Hypothesis Testing
10. Hypothesis Tests Involving a Sample Mean or Proportion
11. Hypothesis Tests Involving Two Sample Means or Proportions
12. Analysis of Variance Tests
13. Chi-Square Applications
14. Nonparametric Methods
Part 5: Regression, Model Building, and Time Series
15. Simple Linear Regression and Correlation
16. Multiple Regression and Correlation
17. Model Building
18. Models for Time Series and Forecasting
Part 6: Special Topics
19. Decision Theory
20. Total Quality Management
21. Ethics in Statistical Analysis and Reporting

Introductory Statistics, 6e

ISBN13: 978-0-471-75530-2｜720 pages｜Hardcover｜©2007｜
Supplements: Test Bank｜Power point｜Solutions Manual

Author
Prem S. Mann, Eastern Connecticut State University

Description
Through five previous editions, Introductory Statistics has made statistics both interesting and accessible to a wide and varied audience. The realistic content of its examples and exercises, the clarity and brevity of its presentation, and the soundness of its pedagogical approach have received the highest remarks from both students and instructors. Now this bestseller is available in a new 6th edition.

Table of Contents
Chapter 1. Introduction.
Chapter 2. Organizing and Graphing Data.
Chapter 3. Numerical Descriptive Measures.
Chapter 4. Probability.
Chapter 5. Discrete Random Variables and Their Probability Distributions.
Chapter 6. Continuous Random Variables and the Normal Distribution.
Chapter 7. Sampling Distributions.
Chapter 8. Estimation of the Mean and Proportion.
Chapter 9. Hypothesis Tests About the Mean and Proportion.
Chapter 10. Estimation and Hypothesis Testing: Two Populations.
Chapter 11. Chi-Square Tests.
Chapter 1.2 Analysis of Variance.
Chapter 13 Simple Linear Regression.
Chapter 14. Multiple Regression.
Chapter 15. Nonparametric Methods.
Appendix A. Sample Surveys, Sampling Techniques, and Design of Experiments A1.
Appendix B. Explanation of Data Sets.
Appendix C. Statistical Tables.
Index.

Human Resource Management- Linking Strategy to Practice

ISBN13: 978-0-471-71751-5｜613 pages｜Hardback ｜©2008｜NT$1300
Supplements: Instructor's Manual｜Test Bank｜Power point

Author
Greg L. Stewart, University of Iowa
Kenneth G. Brown, University of Iowa

Description
Linking Strategy to Practice...
It is often said that "the people make the place, " which tells us that employees are the most important asset of any organization. Practices that help obtain and motivate employees are the core focus of human resource management, which is the field of study presented in this textbook.
Human resource Management: Linking Strategy to Practice provides students with both an understanding of traditional human resource concepts and a framework for making decisions about when specific practices can be most beneficial to an organization. this link between strategy and practice is necessary for students to be able to learn how to correctly apply human resource tools to improve organizations.

Table of Contents
Part 1. Seeing People as a Strategic Resource.
Ch 1. Creating Value Through Human Resources.
Ch 2. Making Human Resource Management Strategic.
Ch 3. Ensuring Equal Employment Opportunity and Safety.
Part 2. Securing Effective Employees.
Ch 4. Designing Productive and Satisfying Work.
Ch 5. Recruiting Talented Employees.
Ch 6. Selecting Employees Who Fit.
Ch 7. Managing Employee Retention and Separation.
Part 3. Improving Employee Performance.
Ch 8. Measuring Performance and Providing Feedback.
Ch 9. Training for Improved Performance.
Ch 10. Developing Employees and Their Careers.
Part 4. Motivating and Managing Employees.
Ch 11. Motivating Employees Through Compensation.
Ch 12. Designing Compensation and Benefits Packages.
Ch 13. Working Effectively with Labor.
Ch 14. Aligning Strategy with Practice.
Appendix A. Occupational Outlook for HR Managers and Specialists.
Appendix B. Human Resource Certification Institute Body of Knowledge.
Appendix C. Human Resource Planning Society Knowledge Areas.
Appendix D. Major Employment Laws in the United States.
Appendix E. Organizations of Interest to HR Students and Professionals.
Appendix F. Journals Useful to HR Students and Professionals.

Introduction to Marketing, 9e

ISBN13: 9780324544015｜704 pages｜Paperback｜©2008｜NT$1180
Supplements: Instructor's Manual｜Test Bank｜Power point｜Exam View｜Video

Author
Carl McDaniel, University of Texas at Arlington
Charles W. Lamb, Texas Christian University
Joseph F. Hair, Jr., Kennesaw State University

Description
With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and teaching styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. It also allows instructors to easily make and grade assignments--and monitor students' progress. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.

Table of Contents
Part One: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Social Responsibility, Ethics, and the Marketing Environment.
4. Developing a Global Vision.
Part Two: ANALYZING MARKET OPPORTUNITIES.
5. Consumer Decision Making.
6. Business Marketing.
7. Segmenting and Targeting Markets.
8. Decision Support Systems and Marketing Research.
Part Three: PRODUCT DECISIONS.
9. Product Concepts.
10. Developing and Managing Products.
11. Services and Nonprofit Organization Marketing.
Part Four: DISTRIBUTION DECISIONS.
12. Marketing Channels and Supply Chain Management.
13. Retailing.
Part Five: PROMOTION DECISIONS
14. Integrated Marketing Communication.
15. Advertising and Public Relations.
16. Sales Promotion and Personal Selling.
Part Six: PRICING DECISIONS.
17. Pricing Concepts.
18. Setting the Right Price.
Part Seven: TECHNOLOGY-DRIVEN MARKETING.
19. Customer Relationship Management.

Essentials of Business Communication

ISBN13: 9789814227902｜578 pages｜Paperback｜©2008｜NT$1200
Supplements: Instructor's Manual｜Test Bank｜Power point｜EV-CTB

Author
Mary Ellen Guffey, Los Angeles Pierce College
Bertha Du-Babcock, City University of Hong Kong

Description
Welcome to Essentials of Business Communication: Asian edition by Mary Ellen Guffey and Bertha Du-Babcock. This Asian adaptation of Guffey's leading textbook retains the winning text/workbook format of the original book. It reinforces basic communication and writing skills for effectively communicating one's messages in various business situations and for writing a variety of winning memos, letters, reports, and resumes. The uniqueness of this Asian edition is that it incorporates new activities and materials with an Asian focus. In addition to the comprehensive coverage of contemporary business communication issues, including oral communication, electronic forms of communication, diversity, and ethics, this edition has a new chapter on ethics and ethical behavior. The chapter discusses the importance of ethics in the business communication process and presents different approaches to developing ethically based communication strategies and dealing with ethical issues.

Table of Contents
Unit 1 Laying Communication Foundations
1. Facing Today's Communication Challenges
Unit 2 The Writing Process
2. Writing for Business Audiences
3. Improving Writing Techniques
4. Revising and Proofreading Business Messages
Unit 3 Corresponding at Work
5. E-Mail and Memorandums
6. Routine Letters and Goodwill Messages
7. Persuasive Messages
8. Negative Messages
Unit 4 Reporting Workplace Data
9. Informal Reports
10. Proposals and Formal Reports
Unit 5 Developing Speaking Skills
11.Communicating in Person, by Telephone, and in Meetings
12. Making Oral Presentations
Unit 6 Communicating for Employment
13. The Job Search, Resumes, and Job Application Letters
14. Employment Interviewing and Follow-Up Messages
Unit 7 Communicating with Ethics
15. Ethics in Business Communication
Unit 8 Integrative Cases on Business Communication
Case 1. Business Report Writing: Tourism Industry Analysis
Case 2. Persuasive Memo Report Writing: Who to Hire
Case 3. Ethical Decision Making: Communication Strategies for EasyFix
Case 4. Minutes Writing: To Recall or Not to Recall

Management Challenges for Tomorrow's Leaders, 5e

ISBN13: 9780324360844｜498 pages｜Paperback｜©2007｜NT$1080
Supplements: Instructor's Manual｜Test Bank｜Power point

Author
Stephen H. Goodman, University of Central Florida
Patricia M. Fandt, University of Washington, Tacoma
Joseph Michlitsch, Southern Illinois University Edwardsville
Pamela S. Lewis, Queens University of Charlotte

Description
This new international edition presents us with an opportunity to reflect on significant events that have occurred within the past few years, and to assess their impact on the matter at hand—the study of management. As the 21st century approached we saw a frenzy of activity as the business community prepared itself for the dreaded Y2K problem. Although this glitch in computer date coding resulted in dire predictions of computer system malfunctions, it barely caused a blip on the radar screen when we rang in the new millennium. The economy continued to soar. We saw the rapid ascent and subsequently equally rapid fall of many dot-com organizations. We have seen changes in political administrations and public policy. Early in the new millennium we find ourselves facing an economy that is not riding the crest of the wave that it once surfed. Businesses have had to tighten belts, and business leaders are finding it necessary to turn their full attention to meeting the challenges of a highly dynamic and rapidly changing business environment. U.S. involvement in wars in Iraq and Afghanistan has shaken the confidence of many. We have been introduced to political terrorism on our own home front. The pernicious events of September 11,2001, have altered the face of business and to some extent, have altered our way of life. Boatding a commercial airplane is no longer the simple task it once was. Meanwhile, many of the major air carriers struggle to remain solvent in the wake of costly security measures.

Table of Contents
Part 1 Meeting the Challenges of the 21st Century
1. Management and Managers
2. Evolution of Management Thought
3. Social Responsibility and Ethics
Part 2 Planning Challenges in the 21st Century
4. Strategic Management and Planning in a Global Environment
5. Planning in the Contemporary Organization
6. Managerial Decision Making
Part 3 Organizing Challenges in the 21st Century
7. Organizing for Effectiveness and Efficiency
8. Organizational Design
9. Strategic Human Resource Management
10. Organizational Culture and Change
Part 4 Leadership Challenges in the 21st Century
11. Communicating Effectively within Diverse Organizations
12. Leading in a Dynamic Environment
13. Exploring Individual Differences and Team Dynamics
14. Motivating Organizational Members
Part 5 Control Challenges in the 21st Century
15. Organizational Control in a Complex Business Environment
16. Productivity and Quality in Operations
17. Information Technology and Control

Fundamentals of Human Resource Management, 9e

ISBN13: 978-0-470-00794-5｜480 pages｜Paperback｜©2007｜NT$1100
Supplements: Instructor's Manual｜Test Bank｜Power point

Author
David A. Decenzo, Coastal Carolina University.
Stephen P. Robbins, San Diego State University

Description
Written in a clear, lively, concise, and conversational style, this book addresses the most critical issues in human resource management (HRM). The authors achieves a delicate balance between basic HRM functions and the new world of HRM. Their new ninth edition focuses on a broad-based market, helping you build a strong foundation in the essential elements of HRM. Relevant HR topics that are making news today are also covered, such as work benefits, drug testing, minimum wages, stock options and more. Instructors -- Use this book with WileyPLUS, an integrated suite of teaching and learning resources, to help your students reach their full potential. You and your students will get an online version of this textbook, homework management tools, interactive presentation resources, and more. Visit www.wiley.com/college/wileyplus or contact your Wiley representative for more information

Table of Contents
PART 1 UNDERSTANDING HRM.
1 Strategic Implications of a Dynamic HRM Environment.
2 Fundamentals of HRM.
PART 2 THE LEGAL AND ETHICAL CONTEXT OF HRM.
3 Equal Employment Opportunity.
4 Employee Rights and HR Communications.
PART 3 STAFFING THE ORGANIZATION.
5 Human Resource Planning and Job Analysis.
6 Recruiting.
7 Foundations of Selection.
PART 4 TRAINING AND DEVELOPMENT.
8 Socializing, Orienting, and Developing Employees.
9 Managing Careers.
PART 5 MAINTAINING HIGH PERFORMANCE.
10 Establishing the Performance Management System.
11 Establishing Rewards and Pay Plans.
12 Employee Benefits.
13 Ensuring a Safe and Healthy Work Environment.
PART 6 LABOR-MANAGEMENT ENVIRONMENTS.
14 Understanding Labor Relations and Collective Bargaining.

Business Communication

ISBN13: 978-0-471-79077-8｜480 pages｜Paperback｜©2007｜NT$850

Author
Marty Brounstein, The Practical Solutions Group
Arthur H. Bell, University of San Francisco
Dayle M. Smith, University of San Francisco
Connie Isbell, Audubon magazine

Description
You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:
* Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications.
* Resolve conflicts effectively.
* Choose the best words and voice for your audience.
* Craft persuasive business letters.
* Avoid common writing mistakes.
* Plan and lead successful business meetings.
* Overcome your fears of public speaking.
* Write winning business proposals.
* Create a resume that helps you get the job you want.
* Present yourself professionally in an interview.

Table of Contents
Part I: Foundations of Business Communication.
1. Understanding Business Communication.
2. Mastering Communication Skills.
3. Effective Conflict Resolution.
Part II: The Writing Process.
4. Writing for Business Audiences.
5. Writing and Revising Business Communications.
Part III: Letters, Memos, E-Mail, and Other Brief Messages.
6. Managing Memos and E-Mail.
7. Writing Positive Business Letters.
8. Writing Negative Messages.
9. Writing Persuasively.
Part IV: Developing Speaking Skills.
10. Spoken Communication.
11. Giving Speeches and Oral Presentations.
Part V: Reports and Proposals.
12. Writing Business Reports.
13. Writing Business Proposals.
Part VI: Employment Messages.
14. Writing Resumes and Job Letters.
15. Interviewing for Employment.
Appendix A.
Appendix B.
Appendix C.
Glossary.
Index.

貨幣銀行學-理論與實務

ISBN13: 9789868249905｜610 pages｜Hardback｜©2006｜
Supplements: 投影片｜解答｜題庫

作者
霍德明- 北京大學中國經濟研究中心教授，兼學術委員會副主任
莊希豐- 淡江大學經濟系專任教授

本書特色
1. 力求編排上的活潑性。以新鮮較具活力的排版方式編排，使版面清爽易讀。
2. 課文內之圖及表中的統計數據均搜集至最近之資料來搭配一些新的議題及經濟情勢。
3. 加上最新發生的金融事件或實例以輔佐課文內容，並以方塊「金融即時通」呈現。
4.「問題與討論」方塊提出一些與課文內容相關之問題與思考方向。
5.「應用」方塊，為國內外過去曾經發生的事例，為搭配課文內容中的實例應用。

目錄
Part 1 入門篇
Ch1  貨幣、銀行和金融市場在生活上的重要性
Ch2  金融體系簡介
Ch3  貨幣與支付系統
Part 2 金融市場理論篇
Ch4  利率與報酬率
Ch5  利率的決定
Ch6  利率結構理論
Ch7  資產組合理論
Ch8  匯率與外匯市場
Part 3 金融市場實務篇
Ch9  市場與效率
Ch10 衍生性金融商品I
Ch11 衍生性金融商品II
Part 4 金融機構篇
Ch12 金融機構的種類與業務
Ch13 商業銀行的經營與管理
Ch14 金融管制與創新
Part 5 中央銀行與貨幣政策篇
Ch15 中央銀行
Ch16 貨幣供給過程
Ch17 貨幣政策的操作工具
Ch18 貨幣政策的目標與執行
Ch19 國際金融與貨幣政策
Part 6 貨幣與總體經濟篇
Ch20 貨幣需求理論
Ch21 IS-LM模型
Ch22 AD-AS 模型
Ch23 貨幣政策傳遞機制
Ch24 通貨膨脹

Real Analysis with Economic Applications

ISBN13: 978-0-691-11768-3｜664 pages｜Hardback｜©2007｜NT$1400

Author
Efe A. Ok, New York University.

Description
There are many mathematics textbooks on real analysis, but they focus on topics not readily helpful for studying economic theory or they are inaccessible to most graduate students of economics. Real Analysis with Economic Applications aims to fill this gap by providing an ideal textbook and reference on real analysis tailored specifically to the concerns of such students.

The emphasis throughout is on topics directly relevant to economic theory. In addition to addressing the usual topics of real analysis, this book discusses the elements of order theory, convex analysis, optimization, correspondences, linear and nonlinear functional analysis, fixed-point theory, dynamic programming, and calculus of variations. Efe Ok complements the mathematical development with applications that provide concise introductions to various topics from economic theory, including individual decision theory and games, welfare economics, information theory, general equilibrium and finance, and intertemporal economics. Moreover, apart from direct applications to economic theory, his book includes numerous fixed point theorems and applications to functional equations and optimization theory.

The book is rigorous, but accessible to those who are relatively new to the ways of real analysis. The formal exposition is accompanied by discussions that describe the basic ideas in relatively heuristic terms, and by more than 1,000 exercises of varying difficulty.

This book will be an indispensable resource in courses on mathematics for economists and as a reference for graduate students working on economic theory.

Table of Contents
Part I: SET THEORY
Chapter A: Preliminaries of Real Analysis
Chapter B: Countability
Part II: ANALYSIS ON METRIC SPACES
Chapter C: Metric Spaces
Chapter D: Continuity I
Chapter E: Continuity II
Part III: ANALYSIS ON LINEAR SPACES
Chapter F: Linear Spaces
Chapter G: Convexity
Chapter H: Economic Applications
Part IV: ANALYSIS ON METRIC/NORMED LINEAR SPACES
Chapter I: Metric Linear Spaces
Chapter J: Normed Linear Spaces
Chapter K: Differential Calculus
References
Glossary of Selected Symbols
Index

The Chinese Economy: Transitions and Growth

ISBN13: 978-0-262-64064-0｜504 pages｜Paperback｜©2007｜NT$900

Author
Barry Naughton, he University of California

Description
This comprehensive overview of the modern Chinese economy by a noted expert on China's economic development offers a quality and breadth of coverage not found in any other English-language text. In The Chinese Economy, Barry Naughton provides both an engaging, broadly focused introduction to China's economy since 1949 and original insights based on his own extensive research. The book will be an essential resource for students, teachers, scholars, business people, and policymakers. It is suitable for classroom use for undergraduate or graduate courses.

After presenting background material on the pre-1949 economy and the industrialization, reform, and market transition that have taken place since, the book examines different aspects of the modern Chinese economy. It analyzes patterns of growth and development, including population growth and the one-child family policy; the rural economy, including agriculture and rural industrialization; industrial and technological development in urban areas; international trade and foreign investment; macroeconomic trends and cycles and the financial system; and the largely unaddressed problems of environmental quality and the sustainability of growth.

The text is notable also for placing China's economy in interesting comparative contexts, discussing it in relation to other transitional or developing economies and to such advanced industrial countries as the United States and Japan. It provides both a broad historical and macro perspective as well as a focused examination of the actual workings of China's complex and dynamic economic development. Interest in the Chinese economy will only grow as China becomes an increasingly important player on the world's stage. This book will be the standard reference for understanding and teaching about the next economic superpower.

Table of Contents ( Detail )
I. LEGACIES AND SETTING
1. The Geographical Setting
2. The Chinese Economy Before 1949
3. The Socialist Era, 1949-1978:
4. Market Transition: Strategy and Process
5. The Urban-Rural Divide
II. PATTERNS OF GROWTH AND DEVELOPMENT
6. Growth and Structural Change
7. Population Growth and the One-Child Family
8. Labor and Human Capital
9. Living Standards: Incomes, Inequality, and Poverty
III. THE RURAL ECONOMY
10. Rural Organization
11. Agriculture: Output, Inputs, and Technology
12. Rural Industrialization: Township and Village Enterprises
IV. THE URBAN ECONOMY
13. Industry: Ownership and Governance
14. Structural Change: Industry, Energy, and Infrastructure
15. Technology Policy and the Knowledge-based Economy
V. CHINA AND THE WORLD ECONOMY
16. International Trade
17. Foreign Investment
VI. MACROECONOMICS ANDFINANCE
18. Macroeconomic Trends and Cycles
19. Financial System
VII.CONCLUSION: CHINA'S FUTURE
20. Environmental Quality and the Sustainability of Growth
Bibliography
Index

Monetary Policy Strategy

ISBN13: 978-0-262-13482-8｜568 pages｜Hardback｜©2008｜NT$1100

Author
Frederic S. Mishkin, Columbia University

Description
This book by a leading authority on monetary policy offers a unique view of the subject from the perspectives of both scholar and practitioner. Frederic Mishkin is not only an academic expert in the field but also has been a high-level policymaker. He is especially well positioned to discuss the changes in the conduct of monetary policy in recent years, in particular the turn to inflation targeting. Monetary Policy Strategy describes his work over the last ten years, offering published papers, new introductory material, and a summing up, "Everything You Wanted to Know about Monetary Policy Strategy, But Were Afraid to Ask," which reflects on what we have learned about monetary policy over the last thirty years.

Mishkin blends theory, empirical evidence, and extensive case studies of monetary policy in advanced and emerging market and transition economies. Throughout, his focus is on these key areas: the importance of price stability and a nominal anchor; fiscal and financial preconditions for achieving price stability; central bank independence as an additional precondition; central bank accountability; the rationale for inflation targeting; the optimal inflation target; central bank transparency and communication; and the role of asset prices in monetary policy.

Table of Contents
1. How Did We Get Here?
I Fundamental Issues in the Conduct of Monetary Policy
2. What Should Central Banks Do?
3. The Transmission Mechanism and the Role of Asset Prices in Monetary Policy
4. The Role of Output Stabilization in the Conduct of Monetary Policy
5. Can Central Bank Transparency Go Too Far?
6. Is There a Role for Monetary Aggregates in the Conduct of Monetary Policy?
7. Rethinking the Role of NAIRU in Monetary Policy
II Monetary Policy Strategy in Advanced Economies
8. Central Bank Behavior and the Strategy of Monetary Policy
9. Inflation Targeting
10. International Experiences with Different Monetary Policy Regimes
11. Why the Federal Reserve Should Adopt Inflation Targeting
III Monetary Policy Strategy in Emerging Market and Transition Economies
12. Inflation Targeting in Emerging Market Countries
13. Monetary Policy Strategies for Latin America
14. Monetary Policy Strategies for Emerging Market Countries
15. Inflation Targeting in Transition Economies
16. A Decade of Inflation Targeting in the World
18. The Mirage of Exchange-Rate Regimes for Emerging Market Countries
IV What Have We Learned?
19. Everything You Wanted to Know about Monetary Policy Strategy, but Were Afraid to Ask
Sources
Index

The History Of Economic Thought, 7e

ISBN13: 9780324363159｜560 pages｜Paperback｜©2007｜NT$950
Supplements: Instructor's Manual｜Test Bank｜Power point

Author
Randy Grant, Linfield College
Stanley Brue, Pacific Lutheran University

Description
The primary purpose of this book is to tell the story of the history of economics in a clear, scholarly, balanced, and interesting fashion. It is, after all,  a story of great importance—one that sharpens our understanding of contemporary economics and provides a unique perspective not found in other fields of the discipline.
The study of the history of economic thought continues to grow as the discipline of economics matures. New ideas, new evidence, new problems, and new values call for a reconsideration of basic disputes and major contributions of the past. Although the basic features of previous editions are retained, this edition has been substantially updated and revised. The most significant changes are listed next.

Table of Contents
Ch1 Introduction and Overview
Ch2 The Mercantilist School
Ch3 The Physiocratic School
Ch4 The Classical School—Forerunners
Ch5 The Classical School—Adam Smith
Ch6 The Classical School—Thomas Robert Malthus
Ch7 The Classical School—David Ricardo
Ch8 The Classical School—Bentham,Say,Senior,and Mill
Ch9 The Rise of Socialist Thought
Ch10 Marxian Socialism
Ch11 The German Historical School
Ch12 The Marginalist School—Forerunners
Ch13 The Marginalist School—Jevons, Menger, von Wieser, and von Bohm-Bawerk
Ch14 The Marginalist School—Edgeworth and Clark
Ch15 The Neoclassical School—Alfred Marshall
Ch16 The Neoclassical School—Monetary Economics
Ch17 The Neoclassical School—The Departure from Pure Competition
Ch18 Mathematical Economics
Ch19 The Institutionalist School
Ch20 Welfare Economics
Ch21 The Keynesian School—John Maynard Keynes
Ch22 The Keynesian School—Developments since Keynes
Ch23 Theories of Economic Growth and Development
Ch24 The Chicago School—The New Classicism
Ch25 Concluding ThoughtsIndex

The Econometrics of Individual Risk:Credit, Insurance, and Marketing

ISBN13: 978-0-691-12066-9｜256 pages｜Hardback｜©2007｜NT$1380

Author
Christian Gourieroux, the University of Toronto
Joann Jasiak, York University

Description
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes. But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as share-price fluctuations. A comprehensive introduction, The Econometrics of Individual Risk is the first book to provide a complete econometric methodology for quantifying and managing this underappreciated but important variety of risk. The book presents a course in the econometric theory of individual risk illustrated by empirical examples. And, unlike other texts, it is focused entirely on solving the actual individual risk problems businesses confront today.

Christian Gourieroux and Joann Jasiak emphasize the microeconometric aspect of risk analysis by extensively discussing practical problems such as retail credit scoring, credit card transaction dynamics, and profit maximization in promotional mailing. They address regulatory issues in sections on computing the minimum capital reserve for coverage of potential losses, and on the credit-risk measure CreditVar.

The book will interest graduate students in economics, business, finance, and actuarial studies, as well as actuaries and financial analysts.

Table of Contents ( Details )
Chapter 1: Introduction
Chapter 2: Dichotomous Risk
Chapter 3: Estimation
Chapter 4: Score Performance
Chapter 5: Count Data Models
Chapter 6: Durations
Chapter 7: Endogenous Selection and Partial Observability
Chapter 8: Transition Models
Chapter 9: Multiple Scores
Chapter 10: Serial Dependence in Longitudinal Data
Chapter 11: Management of Credit Risk
References
Index 239

Methods for Applied Macroeconomic Research

ISBN13: 978-0-691-11504-7｜512 pages｜Hardback｜©2007｜NT$1350

Author
Fabio Canova, the University of Pompeu Fabra

Description
The last twenty years have witnessed tremendous advances in the mathematical, statistical, and computational tools available to applied macroeconomists. This rapidly evolving field has redefined how researchers test models and validate theories. Yet until now there has been no textbook that unites the latest methods and bridges the divide between theoretical and applied work.

Fabio Canova brings together dynamic equilibrium theory, data analysis, and advanced econometric and computational methods to provide the first comprehensive set of techniques for use by academic economists as well as professional macroeconomists in banking and finance, industry, and government. This graduate-level textbook is for readers knowledgeable in modern macroeconomic theory, econometrics, and computational programming using RATS, MATLAB, or Gauss. Inevitably a modern treatment of such a complex topic requires a quantitative perspective, a solid dynamic theory background, and the development of empirical and numerical methods--which is where Canova's book differs from typical graduate textbooks in macroeconomics and econometrics. Rather than list a series of estimators and their properties, Canova starts from a class of DSGE models, finds an approximate linear representation for the decision rules, and describes methods needed to estimate their parameters, examining their fit to the data. The book is complete with numerous examples and exercises.

Today's economic analysts need a strong foundation in both theory and application. Methods for Applied Macroeconomic Research offers the essential tools for the next generation of macroeconomists.

Table of Contents ( Detail )
Chapter 1: Preliminaries
Chapter 2: DSGE Models, Solutions, and Approximations
Chapter 3: Extracting and Measuring Cyclical Information
Chapter 4: VAR Models
Chapter 5: GMM and Simulation Estimators
Chapter 6: Likelihood Methods
Chapter 7: Calibration
Chapter 8: Dynamic Macro Panels
Chapter 9: Introduction to Bayesian Methods
Chapter 10: Bayesian VARs
Chapter 11: Bayesian Time Series and DSGE Models
Appendix A Statistical Distributions
References
Index

Econometric Analysis of Panel Data, 4e

ISBN13: 978-0-470-51886-1｜366 pages｜Paperback｜©2008｜NT$1150

Author
Prof. Badi Baltagi, Syracuse University

Description
Written by one of the world's leading researchers and writers in the field, Econometric Analysis of Panel Data has become established as the leading textbook for postgraduate courses in panel data. This new edition reflects the rapid developments in the field covering the vast research that has been conducted on panel data since its initial publication. Featuring the most recent empirical examples from panel data literature, data sets are also provided as well as the programs to implement the estimation and testing procedures described in the book. These programs will be made available via an accompanying website which will also contain solutions to end of chapter exercises that will appear in the book.
The text has been fully updated with new material on dynamic panel data models and recent results on non-linear panel models and in particular work on limited dependent variables panel data models.

Table of Contents
1. Introduction.
2. The One-way Error Component Regression Model.
3. The Two-way Error Component regression Model.
4. Test of Hypotheses with Panel Data.
5. Heteroskedasticity and Serial Correlation in the Error Component Model.
6. Seemingly Unrelated Regressions with Error Components.
7. Simultaneous Equations with Error Components.
8. Dynamic Panel Data Models.
9. Unbalanced Panel Data Models.
10. Special Topics.
11. Limited Dependent Variables and Panel Data.
12. Nonstationary Panels.
References.
Index.

Venture Capital and the Finance of Innovation

ISBN13: 978-0-470-07428-2｜Hardcover｜592 pages｜ ©2007｜Price:NT$1200

Author
Andrew Metrick, University of Pennsylvania

Description
In Andrew Metrick’s Venture Capital and the Finance of Innovation, future and current venture capitalists will find a useful guide to the principles of finance and the financial models that underlie venture capital decisions. Assuming no knowledge beyond concepts covered in first-year MBA course, the book will familiarize you with:

*The relationship between risk and return in venture capital
*Historical statistics on the performance of venture capital investments
*Total Valuation - the data and methods used to value a high-growth company
*Partial Valuation – how to analyze the special features of VC transactions such as convertible preferred stock, participating preferred stock, payment-in-kind dividends, and liquidation preferences
*A framework for modeling investment in "research and development"
*The relationship between strategy and finance
*Cutting-edge techniques such as Monte-Carlo analysis, real options, binomial trees, and game theory

Table of Contents
PART I: VC BASICS.
CHAPTER 1: THE VC INDUSTRY.
CHAPTER 2: VC PLAYERS.
CHAPTER 3: VC RETURNS.
CHAPTER 4: THE COST OF VENTURE CAPITAL.
CHAPTER 5: THE BEST VCs.
CHAPTER 6: VC AROUND THE WORLD.
PART II: TOTAL VALUATION.
CHAPTER 7: THE ANALYSIS OF VC INVESTMENTS.
CHAPTER 8: TERM SHEETS.
CHAPTER 9: PREFERRED STOCK.
CHAPTER 10: THE VC METHOD.
CHAPTER 11: DISCOUNTED-CASH-FLOW ANALYSIS OF GROWTH COMPANIES.
CHAPTER 12: COMPARABLES ANALYSIS.
PART III: PARTIAL VALUATION.
CHAPTER 13: OPTION PRICING.
CHAPTER 14: THE VALUATION OF PREFERRED STOCK.
CHAPTER 15: LATER-ROUND INVESTMENTS.
CHAPTER 16: PARTICIPATING CONVERTIBLE PREFERRED STOCK.
CHAPTER 17: IMPLIED VALUATION.
CHAPTER 18: COMPLEX STRUCTURES.
PART IV: THE FINANCE OF INNOVATION.
CHAPTER 19: R&D FINANCE.
CHAPTER 20: MONTE CARLO SIMULATION.
CHAPTER 21: REAL OPTIONS.
CHAPTER 22 BINOMIAL TREES.
CHAPTER 23 GAME THEORY.
CHAPTER 24 R&D VALUATION.
APPENDIX A INFORMATION SOURCES FOR VENTURE CAPITAL.
APPENDIX B SAMPLE TERM SHEET.
APPENDIX C THE VCFI SPREADSHEETS.
APPENDIX D GUIDE TO CRYSTAL BALL.
GLOSSARY.
INDEX.

Real Estate

ISBN13: 978-0-470-03800-0｜Paperback｜456 pages｜ ©2007｜Price:NT$850

Author
James E. Larsen, Wright State University
Bill Carey,
Chantal Howell Carey

Description
Whether preparing for a career, or seeking a better understanding of real estate in everyday life, this book will provide the basis to conduct real estate transactions in the real world. Larsen presents a clear understanding of current theories and practices in the real estate market with this accessible introduction. He covers the critical steps that must be followed in order to obtain, own and sell property.

Table of Contents
Part I: Principles.
1. Introduction to the Real Estate Business.
2. Concepts of Home Ownership.
Part II: Real Estate Ownership and the Law.
3. Interests in Real Estate.
4. Forms of Real Estate Ownership.
5. Real Estate, Taxes and Other Liens.
6. Legal Descriptions.
7. Real Estate Financing.
Part III: Real Estate Transactions.
8. Real Estate Foreclosures.
9. Real Estate Agency and Brokerage.
10. Real Estate Appraisal.
11. Real Estate Contracts.
12. Closing the Real Estate Transaction.
Part IV: Real Estate Development.
13. Property Management and Leasing.
14. Land-Use Controls and Property Development.
15. Federal Income Taxes and Real Estate.

The Venture Capital Cycle, 2e

ISBN13: 978-0-262-57238-5｜Paperback｜581 pages｜ ©2007｜Price:NT$1150

Author
Paul Gompers, the Roy and Elizabeth Simmons Professor of Business Administration
Josh Lerner, Harvard Business School

Description
In The Venture Capital Cycle, Paul Gompers and Josh Lerner correct widespread misperceptions about the nature and role of the venture capitalist and provide an accessible and comprehensive overview of the venture capital industry. Bringing together fifteen years of ground-breaking research into the form and function of venture capital firms, they examine the fund-raising, investing, and exit stages of venture capitalists. Three major themes run throughout the process: venture investors confront tremendous information and incentive problems; venture capital processes are inherently interrelated, and a complete understanding of the industry requires a full understanding of the venture cycle; and, unlike most financial markets, the venture capital industry adjusts very slowly to shifts in the demand for and the supply of investment capital.

Table of Contents
I. Venture Capital Fund-Raising
2. An Overview of Venture Capital Fund-Raising
3. What Drives Venture Capital Fund-Raising?
4. How Are Venture Partnerships Structured?
5. How Are Venture Capitalists Compensated?
6. Does the Venture Capital Structure Matter?
II Venture Capital Investing
7. An Overview of Venture Capital Investing
8. Why Are Investments Staged?
9. Do Fund Inflows Impact Private Equity Valuations?
10. How Do Venture Capitalists Oversee Firms?
11. Why Do Venture Capitalists Syndicate Investments?
12. Does Venture Capital Spur Innovation?
13. Can the Government Be an Effective Venture Capitalist?
III Exiting Venture Capital Investments
14. An Overview of Exiting Venture Capital Investments
15. Do Market Conditions Affect the Decision to Go Public?
16. Does Reputation Affect the Decision to Go Public?
17. Do Investment Bank-Affiliated Venture Capitalists Exhibit Conflict of Interest?
18. Why Do IPO Lockups Exist?
19. Why Do Venture Capitalists Distribute Shares?
20. How Well Do Venture-Backed Offerings Perform?
21. The Future of the Venture Capital Cycle
22. A Note on Data Sources
References
Index

Fixed Income Analysis, 2e

ISBN13: 978-0-470-05221-1｜Hardback｜768 pages｜ ©2007｜Price:NT$1380

Author
Frank J. Fabozzi, Yale University's School of Management

Description
In the Second Edition of Fixed Income Analysis, financial expert Frank Fabozzi and a team of knowledgeable contributors provide complete coverage of the most important issues in fixed income analysis.
Now, in Fixed Income Analysis Workbook, Second Edition, Fabozzi offers you a wealth of practical information and exercises that will solidify your understanding of the tools and techniques associated with this discipline. This comprehensive study guide--which parallels the main book chapter by chapter--contains challenging problems and a complete set of solutions as well as concise learning outcome statements and summary overviews.
If you want to make the most of your time in the fixed income marketplace, the lessons within this workbook can show you how. Topics reviewed include:
*The risks associated with investing in fixed income securities
*The fundamentals of valuation and interest rate risk
*The features of structured products--such as mortgage-backed securities and asset-backed securities
*The principles of credit analysis
*The valuation of fixed income securities with embedded options

Table of Contents ( Detail )
1: Features of Debt Securities.
2: Risks Associated with Investing in Bonds.
3: Overview of Bond Sectors and Instruments.
4: Understanding Yield Spreads.
5: Introduction to the Valuation of Debt Securities.
6: Yield Measures, Spot Rates, and Forward Rates.
7: Introduction to the Measurement of Interest Rate Risk.
8: Term Structure and Volatility of Interest Rates.
9: Valuing Bonds with Embedded Options.
10: Mortgage-Backed Sector of the Bond Market.
11: Asset-Backed Sector of the BondMarket.
12: ValuingMortgage-Backed and Asset-Backed Securities.
13: Interest Rate Derivative Instruments.
14: Valuation of Interest Rate Derivative Instruments.
15: General Principles of Credit Analysis.
16: Introduction to Bond Portfolio Management.
17: Measuring a Portfolio’s Risk Profile.
18: Managing Funds against a Bond Market Index.
19: Portfolio Immunization and Cash Flow Matching.
20: Relative-ValueMethodologies for Global Credit Bond Portfolio Management
21: International Bond Portfolio Management
22: Controlling Interest Rate Risk with DerivativesCHAPTER
23: HedgingMortgage Securities to Capture Relative Value
24: Credit Derivatives in Bond Portfolio Management
Index.

International Finance: A Casebook

ISBN13: 978-0-471-73768-1｜Hardback｜520 pages｜ ©2006｜Price:NT$1200

Author
Mihir A. Desai, Harvard Business School (HBS)

Description
These case studies offer a unique perspective on making financial decisions in a globalizing world. The cases build the basics of understanding international financial markets - including the economics of exchange rates and international asset allocation - and then consider how firm financing and investment decisions must adapt to international circumstances. The cases provide the opportunity to consider the most critical firm financial decisions - from foreign exchange hedging strategies, the financing of multinational firm subsidiaries, cross-border valuation, to how to measure and manage the risks of operating in emerging markets. Order your copy today.

Table of Contents
PART I: EXCHANGE RATES, MARKETS, AND FIRMS.
Module 1.1. Exchange Rates and Global Markets.
1. Foreign Exchange Markets and Transactions.
2. Exchange Rate Policy at the Monetary Authority of Singapore.
3. Innocents Abroad: Currencies and International Stock Returns.
Module 1.2 Exchange Rates and Firms.
4. Hedging Currency Risks at AIFS.
5.Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures.
6.Foreign Exchange Hedging Strategies at General Motors: Competitive Exposures.
PART II: MULTINATIONAL FINANCE.
Module 2.1 Financing Decisions within the Firm.
7. The Refinancing of Shanghai General Motors.
8. Corporate Inversions: Stanley Works and the Lure of Tax Havens.
9. The Continuing Transformation of Asahi Glass: Implementing EVA.
Module 2.2 Valuing Cross-Border Investments.
10. Valuing a Cross-Border LBO: Bidding on the Yell Group.
11. Globalizing the Cost of Capital and Capital Budgeting at AES.
12. Dow Chemical’s Bid for the Privatization of PBB in Argentina.
PART III: CROSS-BORDER FINANCING.
Cross-Border Financial Decisions.
13. Drilling South: Petrobras Evaluates Pecom.
14. Nestlé and Alcon—The Value of a Listing.
15. Cross-Border Listings and Depositary Receipts.
16. Tax-Motivated Film Financing at Rexford Studios.
17. The Strategy and Sources of Motion Picture Finance.
PART IV: INSTITUTIONS AND FINANCE.
Module 4.1 Finance in Weak Institutional Environments.
18. Growing Up in China: The Financing of BabyCare Ltd.
19. Czech Mate: CME and Vladimir Zelezny (A).
20. Czech Mate: CME and Vladimir Zelezny (B1) – CME Negotiates.
21. Czech Mate: CME and Vladimir Zelezny (B2) – SBS Negotiates.
22. Czech Mate: CME and Vladimir Zelezny (B3) – Zelezny Negotiates.
23. Czech Mate: CME and Vladimir Zelezny (C) – The Struggle for Control.
Module 4.2 Regulatory Regimes.
24. Antitrust Regulations in a Global Setting: The EU Investigation of the GE-Honeywell Merger.
25. Redesigning Sovereign Debt Restructuring Mechanisms.

The Mathematics of Banking and Finance

ISBN13:978-0-470-01489-9｜Hardback｜310 pages｜ ©2006｜Price:NT$1500

Author
Dennis Cox, CEO of Risk Reward Limited
Michael Cox

Description
Throughout banking, mathematical techniques are used. Some of these are within software products or models; mathematicians use others to analyse data. The current literature on the subject is either very basic or very advanced.
The Mathematics of Banking offers an intermediate guide to the various techniques used in the industry, and a consideration of how each one should be approached. Written in a practical style, it will enable readers to quickly appreciate the purpose of the techniques and, through illustrations, see how they can be applied in practice. Coverage is extensive and includes techniques such as VaR analysis, Monte Carlo simulation, extreme value theory, variance and many others.

*A practical review of mathematical techniques needed in banking which does not expect a high level of mathematical competence from the reader

Table of Contents
1 Introduction to How to Display Data and the Scatter Plot.
2 Bar Charts.
3 Histograms.
4 Probability Theory.
5 Standard Terms in Statistics.
6 Sampling.
7 Probability Distribution Functions.
8 Normal Distribution.
9 Comparison of the Means, Sample Sizes and Hypothesis Testing.
10 Comparison of Variances.
11 Chi-squared Goodness of Fit Test.
12 Analysis of Paired Data.
13 Linear Regression.
14 Analysis of Variance.
15 Design and Approach to the Analysis of Data.
16 Linear Programming: Graphical Method.
17 Linear Programming: Simplex Method.
18 Transport Problems.
19 Dynamic Programming.
20 Decision Theory.
21 Inventory and Stock Control.
22 Simulation: Monte Carlo Methods.
23 Reliability: Obsolescence.
24 Project Evaluation.
25 Risk and Uncertainty.
26 Time Series Analysis.
27 Reliability.
28 Value at Risk.
29 Sensitivity Analysis.
30 Scenario Analysis.
31 An Introduction to Neural Networks.
Appendix Mathematical Symbols and Notation.
Index

Real Estate Finance:Theory and Practice (with CD-ROM), 5e

ISBN13: 9780324305500｜Hardback｜576pp｜ ©2006｜Price:NT$1100

Author
Terrence M. Clauretie, University of Nevada, Las Vegas
G. Stacy Sirmans, Florida State University

Description
Based on sound economic and finance principles, the primary goal of this market-leading text is to promote a greater understanding of how real estate financial markets work. The authors blend theory with practice applying the theoretical aspects of financial economics to explain how Real Estate financial institutions and markets have developed and evolved to their present state, and why they take the forms they do. The impact of major federal legislation that applies to real estate finance (especially residential) is also addressed.

Table of Contents
I. FINANCE AND REAL ESTATE
1. Real Estate Finance: An Overview
2. Money. Credit. and the Determination of Interest Rates
3. Finance Theory and Real Estate
II. RESIDENTIAL REAL ESTATE FINANCE
4. The Early History of Residential Finance and Creation of the Fixed Rate Mortgage
5. Postwar Residential Finance
6. Alternative Mortgage Instruments
7. Financing and Property Values
8. Federal Housing Policies: Part 1
9. Federal Housing Policies: Part 2
10. The Secondary Mortgage Market
11. Valuation of Mortgage Securities
12. Controlling Default Risk Through Borrower Qualification. Loan Underwriting and Contractual Relationships
13. Loan Origination. Processing. and Closing
14. Mortgage Default Insurance, Foreclosure, Title Insurance
III. COMMERCIAL REAL ESTATE FINANCE
15. Value, Leverage, and Capital Structure
16. Federal Taxation and Real Estate Finance
17. Sources of Funds for Commercial Real Estate Properties
18. Acquisition. Development. and Construction Financing
19. Permanent Financing of Commercial Real Estate Properties
20. Ownership Structures for Financing and Holding Real Estate
IV. SPECIAL TOPICS IN REAL ESTATE FINANCE
21. Real Estate in a Portfolio Context
22. Liability. Agency Problems. Fraud. and Ethics in Real Estate Finance
Appendix 1: Refresher Course on the Time Value of Money and Related Concepts
Appendix 2: Acronym List
Appendix C: Software to Accompany Real Estate Finance
Glossary
Name Index
Subject Index

Pension Finance

ISBN13:9780470058435｜Binding: Hardcover｜Pages:484｜Copyright: ©2007｜Price:NT$1380

Author
David Blake, Cass Business School

Description
This book provides a secure grounding in the theory and practice of finance insofar as it deals with pension matters. By using it, the reader will understand the various types of investment assets;
* the allocation of personal wealth to different asset classes
* corporate pension finance
* the financial aspects of defined contribution pension plans during both the accumulation and
distribution phases
* the financial aspects of defined benefit pension plans
* the role of pension funds and pension fund management
* pension fund performance measurement and attribution
* risk management in pension funds

Table of Contents (Detail)
1 Investment Assets.Held by Pension Funds.
2 Personal Finance: The Allocation of Personal Wealth to Different Asset Classes.
3 Corporate Pension Finance
4 Defined Contribution Pension Schemes – The Accumulation Phase.
5 Defined Contribution Pension Schemes – The Distribution Phase.
6 Defined Benefit Pension Schemes.
7 Pension Fund Management.
8 Pension Fund Performance Measurement and Attribution.
9 Risk Management in Pension Funds.
10 Pension Fund Insurance.

財務管理

ISBN13: 9789868249950｜Format: Paperback｜Pages: 524｜Copyright: ©2007｜
配件：投影片｜解答｜題庫

作者
徐燕山（國立政治大學財務管理系教授）

內容簡介
本書介紹公司理財的基本念與課題，讀者修習完本書內容後，對財務管理的原理原則與實務將有基本的認識，為了幫助讀者能深入認識財務管理的原理原則，本書的撰寫儘量以文字敘述或圖形方式作說明，並且儘量避免使用數學算式。

目錄
第一篇 導論篇
第一章 財務管理簡介
第二章 金融市場與公司理財
第三章 財務報表與現金流量
第四章 貨幣的時間價值
第二篇 風險、報酬、與評價篇
第五章 債券與債券的評價
第六章 股票市場與股票評價
第七章 風險與報酬：歷史紀錄的啟示
第八章 風險與報酬：資本資產定價模型
第三篇 資本預算篇
第九章 資本預算決策法則
第十章 資本預算與現金流量
第十一章 資本預算：風險與資金成本
第四篇 資本結構篇
第十二章 公司的資本結構
第十三章 股利政策
第五篇 營運資金篇
第十四章 短期財務規劃與政策
第十五章 現金、授信政策、及存貨管理

投資學 第二版

ISBN13: 9789868249967｜Format: Paperback｜Pages: 666｜Copyright: ©2008｜Price:NT$750
配件：投影片｜解答｜題庫

作者
徐燕山（國立政治大學財務管理系教授）

內容簡介
一、介紹一套整合型的投資決策流程。
二、使用本土市場的相關資料，連接投資理論與實務。
三、應用投資原理與原則於日常投資活動上。
第二版內容的調整與增補：
一.加入八個迷你個案。
二.各章課後作業加入選擇題題型。
三.將第一版第十一章選擇權，拆成第十一章選擇權與認購(售)權證及第十二章選擇權評價等兩章。
四.增加第十七章投資績效評估。
五.更新與增補近期的資本市場資料與範例內容。

目錄
第一篇 投資環境總論
第1章 投資導論
第2章 金融市場與有價證券
第3章 證券市場
第4章 共同基金與受益證券
第二篇 固定收益證券
第5章 利率與利率期間結構
第6章 債券的特性與評價
第7章 利率風險與債券的投資管理
第三篇 權益證券
第8章 股票評價模型介紹
第9章 股票基本分析：總體經濟因素、產業因素及公司因素
第10章 技術分析、市場效率性與股價行為
第四篇 衍生性金融商品
第11章 選擇權與認購(售)權證
第12章 選擇權的評價模型
第13章 期貨與交換契約
第五篇 投資組合理論與管理
第14章 風險規避與投資行為
第15章 投資組合管理
第16章 資本資產評價模型及套利評價理論
第六篇 投資專題
第17章 投資績效評估

Introduction to Agricultural Accounting

ISBN13: 9781418038342｜Binding: Hardcover｜Pages: 320｜Copyright: ©2008｜Price:NT$900

Author
Barbara M. Wheeling

Description
Introduction to Agricultural Accounting offers an approach for compiling and analyzing accounting information specific to agricultural operations. Unlike typical accounting books, this text addresses the issues and situations unique to the agricultural industry, and offers relevant examples of accounting applied to agricultural operations. The accounting procedures offered build on current practice in agriculture. Cash-basis accounting, prevalent in many farm operations is explained in the text through an accrual-adjusted system. This system provides more accurate information for the measurement of profitability of the farm operation. Figures and tables are presented throughout for easy reference, and to simplify accounting practices. The easy-to-understand approach is appropriate for learners without any accounting background.

Table of Contents
1: The Nature and Format of Farm Financial Statements
2: Accounts
3: Journal Entries
4: End of Year Accounting Procedures
5: Financial Statement Preparation and Closing Entries
6: Revenue and Expense Measurements
7: Asset Valuation, Part 1Current Assets
8: Asset Valuation, Part 2Non-current Assets
9: Valuation of Liabilities and Equity
10: Analyzing Financial Position and Financial Performance

Principles of Fraud Examination, 2nd Edition

ISBN13: 978-0-470-12883-1 / Format: Hardcover / Pages: 460 / Copyright: ©2008 / Price:NT$1200
Supplements: Test Bank / Solutions Manual / Power Point

Author 
Joseph T. Wells

Description 
A university edition of the Corporate Fraud Handbook, this book has been created to provide the most authoritative treatment available on Fraud Accounting. Like no other book on fraud, this book explains fraud schemes used by employees, owners, managers, and executives to defraud their customers and illustrates each scheme with real-life case studies submitted to the ACFE by actual fraud examiners who aided in the case resolutions. It shows the reader how to spot the "red flags" of fraud, how to comply with recent regulations including Sarbanes-Oxley, and how to develop and implement effective preventative measures.

Table of Contents
Chapter 1. Introduction.
Chapter 2. Skimming.
Chapter 3. Cash Larceny.
Chapter 4. Billing Schemes.
Chapter 5. Check Tampering.
Chapter 6. Payroll Schemes.
Chapter 7. Expense Reimbursement Schemes.
Chapter 8. Register Disbursement Schemes.
Chapter 9. Non-Cash Assets.
Chapter 10. Corruption.
Chapter 11. Accounting Principles and Fraud.
Chapter 12. Fraudulent Financial Statement Schemes.
Chapter 13. Interviewing Witnesses.
Chapter 14. Occupational Fraud and Abuse: The Big Picture.

Corporate Governance and Accountability, 2nd Edition

ISBN13: 978-0-470-03451-4 / Format: Paperback / Pages: 402 / Copyright: ©2007 / Price: NT$1080

Author

Jill Solomon, Cardiff Business School and an associate member of BRASS

Description

Recent years have witnessed an exponential growth in corporate governance. Improvements in corporate governance practice are being orchestrated at a global level. Scandals such as Enron and Parmalat have driven home the need for constant reform. Corporate Governance, Second edition has been written in response to the constantly changing guidelines and policy in this field and demonstrates the close relationship between academic research and professional practice.

Features of the new edition

* Illustrates how corporate governance has evolved in the UK, updating the latest developments

* Discusses global convergence in corporate governance with reference to an extended number of countries

* Incorporates the latest literature on social and environmental reporting, social and environmental auditing and socially responsible investment, and discusses new frameworks emerging from this academic literature

* Includes an extended appendix including The Combined Code and the new OECD Principles

* Reflects recent developments and examines future possible directions of corporate governance.

Table of Contents (Detail)

Part I Corporate governance: frameworks and mechanisms.

1 Defining corporate governance.

2 Corporate governance failures.

3 Corporate governance reform in the UK.

4 The role of boards in corporate governance.

5 The role of institutional investors in corporate governance.

6 The role of transparency in corporate governance.
Part II Global corporate governance.

7 An introduction to corporate governance systems worldwide.

8 A reference dictionary of corporate governance systems.

Part III Broadening the corporate governance agenda.

9 Discharging a broader corporate accountability.

10 Environmental, social and governance considerations in institutional investment.

11 Future directions for corporate governance and accountability.

References.

Index.

成本與管理會計 第四版 (下冊)

ISBN13: 9789579721417｜Binding: Paperback｜Pages: 238｜Copyright: ©2009｜定價：NT$600
配件：投影片 解答 題庫

作者
鄭丁旺（國立政治大學會計學系教授）
汪泱若（國立政治大學會計學系教授）
張錫惠（美國德瑞索大學會計系教授）

內容簡介
本書係成本與管理會計(上冊)之延伸：
第十四章接續第十三章討論標準成本制度之製造費用，第十五章討論銷貨毛利之差異分析及變動成本法，除傳統之內容外，增加生產差異分析及生產力衡量，第十六章討論及時化制度對存貨之影響及全部成本法之損益兩平計算。第十七章至二十一章分別討論攸關成本、訂價決策、資本預算及不確定情況下之決策等，在第十八章討論訂價決策時，並介紹生命週期成本及公平交易法與訂價之關係，在第二十章資本預算中，更加入新產品之損益兩平期間及高科技投資計劃之討論。第二十二章介紹存貨管理，內中亦將物料需求規劃(MRP)及及時存貨制度(JIT)併同介紹，並將之與經濟訂購量進行比較，此外，並對企業資源規劃稍作介紹。第二十三章專章介紹品質成本及ISO系列，以及差異調查，第二十四章介紹責任中心制度之分權化管理與績效評估等問題，文中特別對附加經濟價值進行討論。第二十五章探討轉撥計價與平衡式計分卡。
本書之取材較一般成本會計教科書為新，內容更豐富，對各項艱深難懂之數量分析，力求深入淺出並輔以實例說明，俾益讀者瞭解。

目錄
第十四章 標準成本制度(II)—製造費用
第十五章 銷貨毛利差異分析與生產力衡量
第十六章 變動成本法
第五篇 管理決策分析
第十七章 攸關成本
第十八章 訂價決策
第十九章 資本預算(I)—基本分析
第二十章 資本預算(II)—延伸分析
第二十一章 不確定情況下之決策
第六篇 成本資訊與績效評估
第二十二章 存貨管理
第二十三章 品質成本
第二十四章 分權化與績效評估
第二十五章 轉撥計價與平衡式計分卡

An Intro to Derivatives and Risk Management 7/E

ISBN-13: 9780324646276|698 Pages|Paperbound|© 2008|NT$1180
Supplements: ★Instructor’s Manual ★Test Bank ★Power point ★Solutions Manual

Author
Don M. Chance, Louisiana State University
Robert Brooks, University of Alabama

Description
For those familiar with previous editions, the following are new features:
1. An update of contemporary market data references
2. Technical note references within chapters that direct students to more details on the Web site.
3. Solutions to end-of-chapter problems that are coded to chapter subheadings
4. Major revisions to Chapters 9 through 11 that improve the coverage of futures and forward markets.
5. Expanded coverage of credit derivatives in Chapter 15.

Table of Contents
Ch 1. Introduction
PART I Options
Ch 2. Structure of Options Markets
Ch 3. Principles of Option Pricing
Ch 4. Option Pricing Models: The Binomial Model
Ch 5. Option Pricing Models: The Black-Scholes-Merton Model
Ch 6. Basic Option Strategies
Ch 7. Advanced Option Strategies
PART II Forwards, Futures, and Swaps
Ch 8. The Structure of Forward and Futures Markets
Ch 9. Principles of Pricing Forwards, Futures, and Options on Futures
Ch10. Futures Arbitrage Strategies
Ch11. Forward and Futures Hedging, Spread, and Target Strategies
Ch12. Swaps
PART III Advanced Topics
Ch13. Interest Rate Forwards and Options
Ch14. Advanced Derivatives and Strategies
Ch15. Financial Risk Management Techniques and Applications
Ch16. Managing Risk in an Organization