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Author
Mary Ellen Guffey, Los Angeles Pierce College
Bertha Du-Babcock, City University of Hong Kong
Description
Welcome to Essentials of Business Communication: Asian edition by Mary Ellen Guffey and Bertha Du-Babcock. This Asian adaptation of Guffey's leading textbook retains the winning text/workbook format of the original book. It reinforces basic communication and writing skills for effectively communicating one's messages in various business situations and for writing a variety of winning memos, letters, reports, and resumes. The uniqueness of this Asian edition is that it incorporates new activities and materials with an Asian focus. In addition to the comprehensive coverage of contemporary business communication issues, including oral communication, electronic forms of communication, diversity, and ethics, this edition has a new chapter on ethics and ethical behavior. The chapter discusses the importance of ethics in the business communication process and presents different approaches to developing ethically based communication strategies and dealing with ethical issues.
Table of Contents
Unit 1 Laying Communication Foundations
1. Facing Today's Communication Challenges
Unit 2 The Writing Process
2. Writing for Business Audiences
3. Improving Writing Techniques
4. Revising and Proofreading Business Messages
Unit 3 Corresponding at Work
5. E-Mail and Memorandums
6. Routine Letters and Goodwill Messages
7. Persuasive Messages
8. Negative Messages
Unit 4 Reporting Workplace Data
9. Informal Reports
10. Proposals and Formal Reports
Unit 5 Developing Speaking Skills
11.Communicating in Person, by Telephone, and in Meetings
12. Making Oral Presentations
Unit 6 Communicating for Employment
13. The Job Search, Resumes, and Job Application Letters
14. Employment Interviewing and Follow-Up Messages
Unit 7 Communicating with Ethics
15. Ethics in Business Communication
Unit 8 Integrative Cases on Business Communication
Case 1. Business Report Writing: Tourism Industry Analysis
Case 2. Persuasive Memo Report Writing: Who to Hire
Case 3. Ethical Decision Making: Communication Strategies for EasyFix
Case 4. Minutes Writing: To Recall or Not to Recall
