Author
Marty Brounstein, The Practical Solutions Group
Arthur H. Bell, University of San Francisco
Dayle M. Smith, University of San Francisco
Connie Isbell, Audubon magazine
Description
You can get there
Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.
Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.
With this book, you will be able to:
* Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications.
* Resolve conflicts effectively.
* Choose the best words and voice for your audience.
* Craft persuasive business letters.
* Avoid common writing mistakes.
* Plan and lead successful business meetings.
* Overcome your fears of public speaking.
* Write winning business proposals.
* Create a resume that helps you get the job you want.
* Present yourself professionally in an interview.
Table of Contents
Part I: Foundations of Business Communication.
1. Understanding Business Communication.
2. Mastering Communication Skills.
3. Effective Conflict Resolution.
Part II: The Writing Process.
4. Writing for Business Audiences.
5. Writing and Revising Business Communications.
Part III: Letters, Memos, E-Mail, and Other Brief Messages.
6. Managing Memos and E-Mail.
7. Writing Positive Business Letters.
8. Writing Negative Messages.
9. Writing Persuasively.
Part IV: Developing Speaking Skills.
10. Spoken Communication.
11. Giving Speeches and Oral Presentations.
Part V: Reports and Proposals.
12. Writing Business Reports.
13. Writing Business Proposals.
Part VI: Employment Messages.
14. Writing Resumes and Job Letters.
15. Interviewing for Employment.
Appendix A.
Appendix B.
Appendix C.
Glossary.
Index.
