ISBN13: 9780470873762｜696pages｜Paperback｜©2011｜NT$1250
Author
Louis E. Boone - University of South Alabama
David L. Kurtz - University of Arkansas
Description
Boone, Contemporary Business, 14th edition with WileyPLUS delivers solutions at the speed of business for the Introduction to Business course. As business moves at an unparalleled pace, Contemporary Business delivers the most current content and resources at the speed of business. Comprehensive, engaging, and with the most current resources, Contemporary Business has been used by 2 million students and is the right solution for any beginning business student, for every instructor.
Opening new doors of possibility can be difficult. Contemporary Business 14e gives students the business language and study tools they need to feel confident in taking the first steps toward becoming successful business majors, and gets them excited about their future careers. With the innovative, research-based, online environment of WileyPLUS, intro business students will more effectively learn the core business topics, be more engaged, and come to class more prepared.
Table of Contents
Part 1 The Modern Business Environment
Ch 1 Current Issues in Contemporary Business
Ch 2 Today's Environment for Business Ethics and Related Social Issues
Ch 3 The Most Challenging Economy in Decades
Ch 4 International Business and Marketing
Part 2 How Firms Get Started and survive in a Global Environment
Ch 5 Structuring Contemporary business
Ch 6 The Role of Entrepreneurs in a Competitive Economy
Part 3 Managers-A Key Ingredient in Contemporary Business
Ch 7 How the Managerial Hierarchy Operates within a Business Organization
Ch 8 Motivating People and Labor Relations
Ch 9 Empowering Associates Through Teamwork and Communications
Ch 10 Operational and Production Aspects of Contemporary Business
Part 4 The Basic Tents of Marketing
Ch 11 Introduction to Marketing Strategies
Ch 12 Producing and Distributing Godds and Services
Ch 13 Promotion and Pricing of Goods and Services
Part 5 Using Technology, Information, and Accounting Tools
Ch 14 Managing Information Technology
Part 6 Best Financial Practices
Ch 15 Using Accounting and Financial Information
Ch 16 Today's Financial Markets and Institutions
Ch 17 Managing the Firm's Financial Resources
