ISBN13: 9780470711446｜604pages｜Paperback｜©2011｜NT$1350
Author
John Bessant - University of Exeter
Joe Tidd - University of Sussex
Description
Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.
The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship.
In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.
The book also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.
Table of Contents
Part 1 Entrepreneurial Goals and Context
Ch 1 The Innovation Imperative
Ch 2 Social Entrepreneurship and Innovation
Ch 3 Globalisation, Development and Sustainability
Part 2 Recognising the Opportunity
Ch 4 Individual and Organisational Characteristics
Ch 5 Sources of Innovation
Ch 6 Searching for Opportunities
Part 3 Finding the Resources
Ch 7 Building the Case
Ch 8 Exploiting Networks
Part 4 Developing the Venture
Ch 9 Developing New Products and Services
Ch 10 Creating New Ventures
Part 5 Creating Value
Ch 11 Exploiting Knowledge and Intellectual Property
Ch 12 Creating Value and Growing Ventures
Ch 13 Learning to Manage Innovation
