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Strategic Management, 2/e

2009/11/8

ISBN13: 978-0-13-504443-8|508 pages|Paperback|©2009|NT$1050
Supplements: Instructor's Manual|Test Bank|Power point|Solutions Manual

Author
Mason A. Carpenter, University of Wisconsin-Madison
Wm. Gerard Sanders, Brigham Young University

Description
With strategic management evolving so rapidly, textbooks and learning packages must evolve just as quickly. Here are highlights of the revisions in this edition:

* New and Substantially Revised Chapter Opening Vignettes
* Interactive How Would You Do That (HWDYT) features
* NEW Ethical Questions in Every Chapter
* NEW Emphasis on Financial Implications and Decision Making

Table of Contents
Part 1 STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES
1. Introducing Strategic Management
2. Leading Strategically Through Effective Vision and Mission
Part 2 THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY
3. Examining the Internal Environment: Resources, Capabilities, and Activities
4. Exploring the External Environment: Macro and Industry Dynamics
Part 3 BUSINESS, CORPORATE, AND GLOBAL STRATEGIES
5. Creating Business Strategies
6. Crafting Business Strategy for Dynamic Contexts
7. Developing Corporate Strategy
8. Looking at International Strategies
Part 4 STRATEGY VEHICLES FOR NEW DIRECTIONS
9. Understanding Alliances and Cooperative Strategies
10. Studying Mergers and Acquisitions
Part 5 IMPLEMENTATION, NEW VENTURES, AND GOVERNANCE IN DYNAMIC CONTEXTS
11. Organizational Structure, Systems, and Processes
12. Considering New Ventures and Corporate Renewal
13. Corporate Governance in the Twenty-First Century