ISBN13: 9781405176323|720 pages|Hardback|©2008|NT$1350
Supplements: Instructor's Manual|Test Bank|Power point
Author
Lynn Pepall, Tufts University.
Dan Richards, Tufts University.
George Norman, Tufts University.
Description
The bestselling textbook, Industrial Organization, now in its fourth edition, uniquely uses the tools of game theory, information economics, contracting issues, practical examples, and optional econometric appendices to examine all facets of industrial organization and to enhance students' understanding of the strategic behavior of firms, the structure of markets, and imperfect competition. A new series of appendices that comprehensively explore relevant econometric issues will provide a more challenging and relevant option for instructors and students.
*Provides a comprehensive guide to industrial organization in the imperfect market conditions of the real world
*Includes coverage of the latest cutting edge research and public policy developments
*Features stronger coverage of information economics, contracting issues and game theory than other textbooks
*Instructor materials will be available. Visit www.blackwellpublishing.com/pepall for more information
Table of Contents
Part I: Foundations:.
1. Industrial Organization: What, How, and Why?.
2. Basic Microeconomics.
3. Market Structure and Market Power.
4. Technology and Cost.
5. Price Discrimination and Monopoly: Linear Pricing.
6. Price Discrimination and Monopoly: Non-linear Pricing.
7. Product Variety and Quality Under Monopoly.
8. Commodity Bundling and Tie-in Sales.
Part III: Oligopoly and Strategic Interaction:.
9. Static Games and Cournot Competition.
10. Price Competition.
11. Dynamic Games and First and Second Movers.
Part IV: Anticompetitive Strategies:.
12. Limit Pricing and Entry Deterrence.
13. Predatory Conduct: More Recent Developments.
14. Price Fixing and Repeated Games.
15. Collusion: Detection and Public Policy.
Part V: Contractual Relations between Firms:.
16. Horizontal Mergers.
17. Vertical and Conglomerate Mergers.
18. Vertical Price Restraints.
19. Nonprice Vertical Restraints.
Part VI: Nonprice Competition:.
20. Advertising, Market Power, and Information.
21. Advertising, Competition, and Brand Names.
22. Research and Development.
23. Patents and Patent Policy.
Part VII: Networks and Auctions:.
24. Network Issues.
25. Auctions and Auction Markets.
Index