Author
Oz Shy
Description
This upper-level undergraduate text provides an introduction to industrial organization theory along with applications and nontechnical analyses of the legal system and antitrust laws. Using the modern approach but without emphasizing the mathematical generality inherent in many of the arguments, it bridges the gap between existing nontheoretical texts written for undergraduates and highly technical texts written for graduate students. The book can also be used in masters' programs, and advanced graduate students will find it a convenient guide to modern industrial organization.
Table of Contents
Ch 1. Introduction
Part I Theoretical Background
Ch 2. Basic Concepts in Noncooperative Game Theory
Ch 3. Technology, Production Cost, and Demand
Part II Market Structures And Organization
Ch 4. Perfect Competition
Ch 5. The Monopoly
Ch 6. Markets for Homogeneous Products
Ch 7. Markets for Differentiated Products
Ch 8. Concentration, Mergers, and Entry Barries
Part III Technology and Market Structure
Ch 9. Research and Development
Ch 10. The Economics of Compatibility and Standards
Part IV Marketing
Ch 11. Advertising
Ch 12. Quality, Durability, and Warranties
Ch 13. Pricing Tactics: Two-Part Tariff and Peak-Load
Ch 14. Marketing Tactics: Bundling, Upgrading, and Dealerships
Part V The Role of Information
Ch 15. Management, Compensation, and Regulation
Ch 16. Price Dispersion and Search Theory
Part VI Selected Industries
Ch 17. Miscellaneous Industries
