Author
Robert M. Grant - Georgetown University
Judith Jordan - University of Bristol
Description
Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approaChand sound theoretical depth.
Extensive teaching materials suChas Case Teaching notes, an Instructor's Manual, Test Bank and PPT slides are available on an accompanying website - www.foundationsofstrategy.com
The website also features extra, longer cases written by Robert Grant and access to a simulation for use in teaching.
Students have access to the entire text as an e-book with embedded video clips for eaChcase study, and self test questions to check understanding.
Table of Contents
Ch 1 The concept of strategy
Ch 2 Industry analysis
Ch 3 Resources and capabilities
Ch 4 The nature and sources of competitive advantage
Ch 5 Business strategies in different industry and sectoral contexts
Ch 6 Technology-based industries and the management of innovation
Ch 7 Corporate strategy
Ch 8 Global strategies and the multinational corporation
Ch 9 Realising strategy
Ch10 Current trends in strategic management
