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Economics, 18e


ISBN13: 9780070091917|832 pages|Paperback|©2009|NT$1100
Supplements: Instructor's Manual|Test Bank|Power point

Campbell R. McConnell, University of Nebraska
Stanley L. Brue, Pacific Lutberan University
Sean Flynn

McConnell and Brue's Economics: Principles, Problems, and Policies is the leading Principles of Economics textbook. It continues to be innovative while teaching students in a clear, unbiased way. The 18th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy

Table of Contents
Part1 Introduction to Economics and the Economy
1. Limits, Alternatives, and Choices (+ Appendix)
2. The Market System and the Circular Flow
3. Demand, Supply, and Market Equilibrium (+ Appendix)
4. The U.S. Economy: Private and Public Sectors
5. The United States in the Global Economy
Part2 Microeconomics of Product Markets
6. Elasticity, Consumer Surplus, and Producer Surplus
7. Consumer Behavior (+ Appendix)
8. The Costs of Production
9. Pure Competition
10. Pure Monopoly
11. Monopolistic Competition and Oligopoly (+ Appendix)
11W: Technology, R&D, and Efficiency
Part3 Microeconomics of Resource Markets
12. The Demand for Resources
13. Wage Determination (+ Appendix)
14. Rent, Interest, and Profit
15. Natural Resource and Energy Economics
Part4 Microeconomics of Government
16. Government and Market Failure
17. Public Choice Theory and the Economics of Taxation
Part5 Microeconomic Issues and Policies
18. Antitrust Policy and Regulation
19. Agriculture: Economics and Policy
20. Income Inequality, Discrimination, and Poverty
21. Health Care
22. Immigration
Part6 GDP, Growth, and Instability
23. Introduction to Macroeconomics
24. Measuring Domestic Output and National Income
25. Economic Growth
26. Business Cycles, Unemployment, and Inflation
Part7 Macroeconomic Models and Fiscal Policy
27. Basic Macroeconomic Relationships
28. The Aggregate Expenditures Model
29. Aggregate Demand and Aggregate Supply (+ Appendix)
30. Fiscal Policy, Deficits, and Debt
Part8 Money, Banking, and Monetary Policy
31. Money and Banking
32. Money Creation
33. Interest Rates and Monetary Policy
34. Financial Economics
Part9 Extensions and Issues
35. Extending the Analysis of Aggregate Supply
36. Current Issues in Macro Theory and Policy
Part10 International Economics
37. International Trade
38. Exchange Rates, Balance of Payments, and Trade Deficits
38. Web Supplement: Previous International Exchange-Rate Systems
38w. The Economics of Developing Countries